Customer Insights and Primary Research
Optimizing your consumers’ experience requires knowing your customer and continuously adapting to their changing needs and preferences. AlphaVate’s primary research findings consistently help our clients understand the factors to their success and implement steps to achieve their growth targets.
Customer Experience and Insights
Primary Research (Surveys, Interviews, On-site Visits)
AlphaVate combines analytical expertise with rigorous on-the-ground research to provide our clients with data driven recommendations for how to better capitalize on market opportunities.
Customer Insights & Segmentation
By analyzing customer feedback, tracking consumer behavior, and establishing a clear view of the market, AlphaVate helps clients better define their target audience and more effectively market their value proposition.
Sales and Channel Effectiveness
Enhance your sales team and direct resources towards the most rewarding channels. Determine which sales strategies improve your firm’s overall effectiveness and profitability.
What we do
Survey and Data Analytics
Improve your brand’s reach and optimize your firm’s messaging by uncovering detailed insights on your target customers from customer feedback, locational data, social media patterns, and shopping behavior.
Loyalty and Net Promoter Score
Identify what your consumers value most and track changes over time. AlphaVate’s accurately segments data from our client’s target consumers to improve customer loyalty and lifetime value.
Customer Experience
Consumers demand more than just a valuable product or service. Design and deliver a seamless customer experience to defend your customer base and dominate your target market.
Value Proposition & Competitive Advantage
Know what your customers value most and deliver a differentiated, defendable product with a strong value proposition to each of your target markets.
Branding
Refine your company’s brand strategy by clarifying your value proposition and ensuring consistent, impactful messaging specifically targeted toward your customer base.
Product Design
Creating a successful product requires a design which enhances the offering. AlphaVate works to understand our clients’ value proposition and provide actionable recommendations to better meet the needs of your target customers.
Customer Insights & Marketing Strategy
AlphaVate helps clients leverage customer data to optimize their messaging across multiple channels. Improve your customer experience and maximize your sales force’s productivity. Together, AlphaVate works with clients to capitalize on sales growth opportunities and refine efforts toward prospects which deliver the greatest ROI.
The customer wheel: Six elements of the customer cycle
Primary Research & Data Analytics
AlphaVate combines analytical expertise with rigorous on-the-ground research to provide our clients with data driven recommendations for how to better capitalize on market opportunities.